With all forms of the ad finsished I decided to create some mockups showing the adverts in their finished states on bus shelters and in the form of ads on your social media feed. With the ads finalised in the three days I allocated for myself that gives adequate time for my legal team and PR department to look over the final products with any final quarrel.
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After Speaking with my client he was impressed with the new design and gave me the green light to adapt this poster to be suitable for social media daily Twitter, Facebook and Instagram. Social media is where my clients market research suggested that most people will see the ad so it's key that the social media app look good whilst conveying the campaign as a whole.
With production well underway I have began to implement my clients requests including a new slogan and an almost cliche level of homage to conventional film posters. This definitely looks more like a Sci Fi film poster. I have even found a way to make my unfortunate mug seem unsettling (intentionally) by adding filters and bloom. I will speak to my client about this design before moving forward.
With my client feedback in hand and a clear motif in mind I set off to capture some pictures of the protagonist for use in the poster as per my clients request. The protagonist (Me) isn't exactly oscar worthy as shown by my somewhat less than convincing paraliszing worry. I will look at ways to fix the problems my face cause before they hinder the entire production.
Before I could begin production I shown my draft to my client for to see what they thought of it. My client was keen on the motifs but not exactly how I had presented them here. They wished for the main protagonist to be predominantly featured on the poster, for the poster to more conventionally look like a poster and to capture the Sci Fi genre more wholly.
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I have produced an advertising campaign for 21st century productions to help promote their new film “The Arrival” a short family Sci Fi film with horror elements.
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